Nendo is a studio that has understood from the beginning that creating a great product means telling a compelling story.
When first being introduced to Oki Sato's work with Nendo at an IDS talk in Toronto 2012, it was clear that there is a very real and relevant connection between the stories being told by the products Nendo designs.
Making this critical connection between object and story is what informs Oki Sato's work and is the key for designing unique products and experiences that have an unforgettable impact.
When approaching work and concepts for projects, “no hands” holds this perspective close to heart. A clean and concise product is great, but it is not timeless until the product has a unique story. People relate to objects, space and brands by a relationships they have with the story being told.
Nods to Nendo for demonstrating this methodology again and again.
The Nendo mothership: www.nendo.jp